The iconic shoe brand Clarks announced that it will begin selling Pokemon footwear for both kids and adults. The company announced the partnership earlier this week and the shoes are now available on the Clarks website, with a catch. The availability of the Pokemon-branded kids’ shoes seems to be limited to the UK or European website, while the adult shoes seem to be available on the United States site and, presumably, worldwide.
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The Clarks Kids Pokemon collection comes in 18 different styles. The “School” shoe category just has Pikachu and Pokemon branding in all black that are probably meant to fall in line with some UK schools’ uniform policies. Others mix in more colorful designs of Pikachu, Squirtle, and Mewtwo for the kids’ daily sneakers for out-of-school activities. There is a listing for the black suede kids size Wallabee boot, but that is listed as coming soon and has no projected release date.
The adult shoes are the Clarks Wallabee boot style shoes that have become a popular fashion style that other companies often mimic or alter with their own signature flair. The Clarks x Pokemon Wallabees feature Pikachu designs for its suede boot: Pikachu’s signature yellow and a black shoe with Pikachus around it in a more sly way thanks to the material. There is set to be another variant to the Wallabee boot, the Wallabee Mist that has a lower cut at the ankle, scheduled to release in the future.
The adult shoes can go well either alone or as part of a larger Pokemon branded outfit with the various articles of clothing already on offer by The Pokemon Company through The Pokemon Center or other clothing partners. The Pokemon brand is strong and the merchandise game is stronger. Adding a new merchandise line ahead of the release of Pokemon Scarlet and Violet is a shrewd move by the company looking to capitalize on the anticipated hype of the game.
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Source: Clarks, Clarks UK
